The Capability to Manage Intellectual Assets
In today’s increasingly innovation-driven and digital economy, the value of intangible assets has become more pronounced than ever before. Intangible assets, such as trademarks, patents, copyrights and trade secrets, play a pivotal role in driving innovation, fostering competitiveness and enhancing the value of businesses across various industries.
Moreover, the strategies that businesses employ to manage intellectual assets are based on the types of assets involved. This encompasses decisions regarding acquisition, protection and licensing, among others.