The Capability to Design a Business Strategy

As a business manager, you need to make sure that you have a plan. Not just in terms of how to survive for the next week or month, but in terms of how to thrive over the next several years. This plan is what we call a business strategy. Of course, to be effective, the business strategy can’t just stick to “the big picture”. It also has to include concrete actions and tactics that your business will take to achieve its longer-term goals. It involves assessing market conditions, competition and internal capabilities to make informed decision to guide your company toward success. In this module, we will go through the strategy design processes and give you the tools to assess your business’ ability to perform each of them.